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Shopify's Latest Release: GA4 Native Integration for Ecommerce Websites.

 

If you're running an e-commerce hustle on Shopify, you must be on point with your analytics game. Universal Analytics has officially been benched, and Google Analytics 4 (GA4) is now the starting player in the data game. Shopify's native integration for GA4 through the Google sales channel app is like having a sixth man ready to boost your analytics performance. In this breakdown, we'll walk you through setting up GA4 on your Shopify store and drop some knowledge on what this integration brings to the table.


7 Easy Steps to Set up GA4 via Shopify

Setting up GA4 via Shopify is a quick and easy process. Here are the 7 steps to follow:

1. Create a GA4 property in your Google Analytics account.

2. Copy the GA4 Measurement ID under Property > Data Streams in your GA4 property.

 

GA4 Measurement ID

 

3. In your Shopify admin, go to Online store > Preferences.

 

online store shopify

 

4. In the Google Analytics section, click on "Manage pixel here."

 

click manage pixel

 

5. If you haven't installed the Google Channel, you will be prompted to do so. The Shopify Native GA4 integration won't work without the Google Channel.

 

install the Google App

 

6. Connect your Google Account and choose the correct GA4 Account from the dropdown, then click "Connect."

 

click connect in GA4

 

7. Once set up, your GA4 info will appear in the Google Analytics section of your Shopify admin.

 

Success

 

Important note: If you've previously set up ecommerce tracking using custom scripts, make sure to remove those scripts and update, pause, or remove any GTM tags for GA4 configuration and ecommerce events. This prevents duplicate data collection, which can mess up your stats worse than a blown defensive assignment.

 

Dashboard GA4

Shopify's GA4 native integration is like a rookie with serious potential - it's got game, but still developing in some areas. Here's the scouting report on what this integration brings to your analytics lineup:

Pros:

  • Tracks clutch events: page_view, search, view_item, add_to_cart, begin_checkout, add_payment_info, purchase

  • No-look pass setup: Easy configuration using the Google sales channel app

  • Court vision: Enables you to track e-commerce events in GA4 and view customer behavior and checkout funnel performance

Cons:

  • Missing some key moves: Doesn't track view_item_list (Category page view), select_item, add_to_wishlist, view_cart, add_shipping_info, and some add_payment_info events. These missing pieces prevent you from seeing the full game tape of your user behavior and analyzing the complete customer journey. Like watching game highlights instead of the full 48 minutes, you're missing crucial plays.

With our digital marketing dream team, you can elevate your analytics game to championship level. Don't let those missing events keep you on the bench when understanding your customers' moves. Let us help you break down the full game film and develop strategies that will have your e-commerce business cutting down nets.

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