Case study
How MindArc Helped Zero Co Scale with Purpose and Performance.
Zero Co, a pioneering sustainable brand, is committed to reducing single-use plastics by offering eco-friendly cleaning and personal care products with a unique closed-loop delivery system. As their mission gained traction across Australia, Zero Co sought an eCommerce experience that would scale with their growth, support their subscription-based revenue model, and enhance customer engagement with their values. MindArc partnered with Zero Co to deliver a comprehensive site refresh, introducing new products, subscription capabilities, and design elements to create a seamless, sustainable shopping experience.
472%
396%
124%
Increase in engagements one month after launch.
Increase in add-to-cart actions one month after launch.
Increase in sessions one month after launch.
01 The challenge
Zero Co faced a few different challenges in scaling their online presence and driving customer loyalty, including:
Enhanced User Experience
Their previous site needed a redesign to support intuitive navigation, improved product discovery, and a smoother checkout experience, essential for retaining and growing their customer base.
Subscription Integration
Their existing platform was confusing for users, making it difficult to understand what was included in a bundle, the subscription price, or how to edit and manage subscriptions effectively.
Sustainability Showcase
Zero Co required a way to communicate the real-life impact of their sustainability efforts, such as the ocean cleanup campaigns made possible by customer support, to strengthen customer alignment with their mission.
Scalable Design
To ensure future growth, Zero Co required a scalable, flexible platform that could evolve with their expanding product range and customer demands.
MindArc developed a strategic, design-led approach to address Zero Co's challenges. Leveraging our custom ArcTheme and subscription capabilities, we aimed to enhance user engagement and support Zero Co’s commitment to sustainable practices. Key elements of our approach included:
Complete Site Refresh
Revamped the site layout, visuals, and navigation for a streamlined user experience that puts Zero Co’s mission and products front and centre.
Subscription Platform Integration
Partnered with Skio to integrate a subscription platform, creating a smooth and reliable system that encourages repeat purchases and builds long-term customer relationships.
Empowering Admin Flexibility
Equipped Zero Co with the ability to edit the look and feel of the site without needing developers for custom styling, allowing their team to maintain agility in keeping the site fresh and aligned with their brand.
Sustainability Impact Visualisation
Designed and implemented an automated personal impact tracker to display real results of Zero Co’s ocean cleanup campaigns, using data configured in Klaviyo to personalise the experience for each user.
Scalable, Performance-Optimised Design
Using ArcTheme, we created a fast, mobile-friendly, and scalable site that meets Zero Co’s current needs and can accommodate future growth.
02 Our approach
To bring this vision to life, MindArc completed the following actions:
Revamped Site Design
Conducted a full site refresh using ArcTheme to deliver a sleek, user-friendly interface optimised for intuitive navigation and a seamless checkout experience.
Integrated Skio for Subscription Management
Implemented Skio’s subscription platform to streamline Zero Co’s recurring revenue model, enabling easy subscription management for customers.
Developed Personal Impact Tracker
Created an automated impact tracker to show each customer the tangible results of their support, such as the amount of plastic removed from the ocean, reinforcing customer loyalty and Zero Co’s mission.
Optimised for Scalability and Performance
Designed the site with growth in mind, ensuring fast load times, mobile responsiveness, and the flexibility to add new products as Zero Co expands.
Showcased Sustainability Efforts
MindArc worked with Zero Co and Klaviyo to create a Personal Impact Tracker that showcases the environmental contributions of each customer in real-time. The tracker calculates the number of plastic bottles removed from the ocean based on individual purchases and presents this data to users in a personalised dashboard.
To bring this to life, MindArc integrated the tracker with Klaviyo, enabling Zero Co to leverage customer data for seamless automation. This integration powers dynamic communications such as milestone emails and exclusive incentives, enhancing customer engagement while reinforcing Zero Co’s sustainability mission.
Through this innovative use of Klaviyo’s capabilities, Zero Co can effectively highlight the tangible impact of their customers’ support, fostering deeper brand loyalty and a stronger sense of community around their cause.
03 Actions taken
04 The result
Through this partnership, MindArc delivered a high-performing, subscription-enabled eCommerce site that aligns with Zero Co’s values and supports their growth. Key results in the first months post launch between 14 October and 14 November (Compared to previous month) included:
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Enhanced User Experience: Improved site navigation and layout resulted in an impressive increase in user engagement, with engagement up by 472% one month after launch compared to the previous month.
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Increased Add-to-Cart Rate: The seamless and intuitive shopping experience led to a 396% increase in add-to-cart actions, making it easier for customers to explore and purchase products.
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Higher Session Volume and Engagement: The new site design attracted more visitors and boosted engagement, with sessions increasing by 124% and engaged sessions up by 133%.
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Revenue Growth: Zero Co saw a significant 35% increase in total revenue, driven by the subscription model and optimised product display, contributing to a higher average order value and customer retention.
Zero Co’s mission to eliminate single-use plastics is ambitious, but with the right digital foundation, it’s more achievable than ever. Through our partnership, MindArc delivered a high-performing, subscription-driven eCommerce experience that not only enhances customer engagement but also scales seamlessly with Zero Co’s growth. By integrating intuitive navigation, a robust subscription model, and a dynamic sustainability tracker, we’ve helped Zero Co create a site that drives impact—both for their business and the planet.
With a platform that’s built to evolve, Zero Co is now in a stronger position to continue their fight against plastic waste while offering customers a seamless and rewarding shopping experience. And as they grow, we’ll be right there, ensuring their digital presence keeps pace with their mission.
05 Conclusion
Usman Kapadia
Head of Digital Marketing
Unser Ansatz für digitales Marketing besteht darin, die richtige, auf Ihre Marke zugeschnittene Strategie zu entwickeln, damit wir Ihnen helfen können, Ihre Ziele zu erreichen!
Usman Kapadia
Head of Digital Marketing
Unser Ansatz für digitales Marketing besteht darin, die richtige, auf Ihre Marke zugeschnittene Strategie zu entwickeln, damit wir Ihnen helfen können, Ihre Ziele zu erreichen!
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